Exploring the trust factor in online retail

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/20372

DC Field	Value	Language
dc.contributor.advisor	Mishra, Ashis
dc.contributor.author	Darshan, B K
dc.contributor.author	Bharath, Badanapuram
dc.date.accessioned	2021-11-09T10:15:48Z	-
dc.date.available	2021-11-09T10:15:48Z	-
dc.date.issued	2014
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/20372	-
dc.description.abstract	In any purchase Trust plays a significant role. With the latest developments in technology, many e commerce companies have been started which create a great scope and potential for the online retail. But the most important questionable element is the “trust factor”. So Our Project aims at exploring this trust factor in online retail. It involves determining the factors which build trust in online retail, Identifying if the existing Ecommerce websites are providing the factors identified above, creating customer segmentation to identify the target segment.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_CCS_P14_057
dc.subject	Online retail
dc.subject	E-commerce
dc.subject	Online marketing
dc.subject	Digital marketing
dc.title	Exploring the trust factor in online retail
dc.type	CCS Project Report-PGP
dc.pages	32p.
Appears in Collections:	2014

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