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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/19919| Title: | Indian fireworks industry | Authors: | Punna, Varsha Ramesh, Chirag M |
Keywords: | Fireworks industry;Firecracker industry | Issue Date: | 2019 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P19_048 | Abstract: | Every firecracker manufacturer in the industry is bound by strict government rules and regulations imposed by the Firecracker Research & Development Centre (FRDC) and the Supreme Court of India. Specifications have been laid out for each of the 35 products permitted to be manufactured in India, allowing very little room for product differentiation. While players like Standard Fireworks have risen to cater to 45% of the local demand (and even 8% of the world demand), very little brand association has been inculcated amongst their consumers. | URI: | https://repository.iimb.ac.in/handle/2074/19919 |
| Appears in Collections: | 2019 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_CCS_P19_048.pdf | 891.81 kB | Adobe PDF | View/Open Request a copy |
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