1. IIMB-
  2. Students Scholar Bank
  3. PGP
  4. CCS
  5. 2019
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/19919
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dc.contributor.advisorYayavaram, Sai
dc.contributor.authorPunna, Varsha
dc.contributor.authorRamesh, Chirag M
dc.date.accessioned2021-06-18T14:19:47Z-
dc.date.available2021-06-18T14:19:47Z-
dc.date.issued2019
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/19919-
dc.description.abstractEvery firecracker manufacturer in the industry is bound by strict government rules and regulations imposed by the Firecracker Research & Development Centre (FRDC) and the Supreme Court of India. Specifications have been laid out for each of the 35 products permitted to be manufactured in India, allowing very little room for product differentiation. While players like Standard Fireworks have risen to cater to 45% of the local demand (and even 8% of the world demand), very little brand association has been inculcated amongst their consumers.
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGP_CCS_P19_048
dc.subjectFireworks industry
dc.subjectFirecracker industry
dc.titleIndian fireworks industry
dc.typeCCS Project Report-PGP
dc.pages11p.
Appears in Collections:2019
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