Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/19756
Title: A study on the failure of Hindustan motors
Authors: Prakash, Amritha 
Milton, T Christo Sagaya 
Keywords: Automobile industry
Issue Date: 2017
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP_CCS_P17_021
Abstract: The objective of the project was to understand the functioning of the automobile industry and to analyse why companies which were once market leaders in the sector failed. Hindustan Motors (HM), one of the first companies to enter the Indian automobile industry and once a market leader through their Ambassador car, failed to sustain themselves over a period of time. The aim is to understand the root causes behind this failure and to understand how the company could have sustained itself and performed better.
URI: https://repository.iimb.ac.in/handle/2074/19756
Appears in Collections:2017

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