1. IIMB-
  2. Students Scholar Bank
  3. PGP
  4. CCS
  5. 2017
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/19756
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dc.contributor.advisorJose, P D
dc.contributor.authorPrakash, Amritha
dc.contributor.authorMilton, T Christo Sagaya
dc.date.accessioned2021-06-16T13:13:37Z-
dc.date.available2021-06-16T13:13:37Z-
dc.date.issued2017
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/19756-
dc.description.abstractThe objective of the project was to understand the functioning of the automobile industry and to analyse why companies which were once market leaders in the sector failed. Hindustan Motors (HM), one of the first companies to enter the Indian automobile industry and once a market leader through their Ambassador car, failed to sustain themselves over a period of time. The aim is to understand the root causes behind this failure and to understand how the company could have sustained itself and performed better.
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGP_CCS_P17_021
dc.subjectAutomobile industry
dc.titleA study on the failure of Hindustan motors
dc.typeCCS Project Report-PGP
dc.pages20p.
Appears in Collections:2017
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