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Title: 100% labels: Its influence on purchase intention of ayurvedic/herbal products
Authors: Asokan, Sangeeth 
Dharnesh, B R 
Keywords: Purchase intention;Ayurvedic products;Herbal products
Issue Date: 2020
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP_CCS_P20_178
Abstract: 100% Ayurvedic labels on ayurvedic/herbal products are very important as they impact the purchase of the customers in a positive manner. We have further researched to conclude that 100% labels increase the authenticity and trustworthiness of the product. And given that people are becoming more conscious about their health, they want the products to be more authentic and trustable. Therefore, manager can use these insights to show the authenticity of the product and increase customers purchase intention by placing 100% labels on the product package.
Appears in Collections:2020

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