100% labels: Its influence on purchase intention of ayurvedic/herbal products

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/19617

DC Field	Value	Language
dc.contributor.advisor	Das, Gopal
dc.contributor.author	Asokan, Sangeeth
dc.contributor.author	Dharnesh, B R
dc.date.accessioned	2021-06-14T13:53:23Z	-
dc.date.available	2021-06-14T13:53:23Z	-
dc.date.issued	2020
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/19617	-
dc.description.abstract	100% Ayurvedic labels on ayurvedic/herbal products are very important as they impact the purchase of the customers in a positive manner. We have further researched to conclude that 100% labels increase the authenticity and trustworthiness of the product. And given that people are becoming more conscious about their health, they want the products to be more authentic and trustable. Therefore, manager can use these insights to show the authenticity of the product and increase customers purchase intention by placing 100% labels on the product package.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_CCS_P20_178
dc.subject	Purchase intention
dc.subject	Ayurvedic products
dc.subject	Herbal products
dc.title	100% labels: Its influence on purchase intention of ayurvedic/herbal products
dc.type	CCS Project Report-PGP
dc.pages	14p.
Appears in Collections:	2020

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