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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/18780| Title: | Consumer behaviour and marketing strategies in the current economic scenario (Focus on FMCG) | Authors: | Baser, Manish Bhalla, Rahul |
Keywords: | Consumer behaviour;Marketing strategies | Issue Date: | 2009 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P9_161 | Abstract: | The objective of this project is to analyse the impact of recession on consumer behaviour in the Indian FMCG sector and study the marketing strategies of the major companies in the sector and make possible recommendations. | URI: | https://repository.iimb.ac.in/handle/2074/18780 |
| Appears in Collections: | 2009 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_CCS_P9_161_MAR.pdf | 2.36 MB | Adobe PDF | View/Open Request a copy |
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