1. IIMB-
  2. Students Scholar Bank
  3. PGP
  4. CCS
  5. 2009
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/18780
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dc.contributor.advisorGupta, Seema
dc.contributor.authorBaser, Manish
dc.contributor.authorBhalla, Rahul
dc.date.accessioned2021-05-06T13:33:40Z-
dc.date.available2021-05-06T13:33:40Z-
dc.date.issued2009
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/18780-
dc.description.abstractThe objective of this project is to analyse the impact of recession on consumer behaviour in the Indian FMCG sector and study the marketing strategies of the major companies in the sector and make possible recommendations.
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGP_CCS_P9_161
dc.subjectConsumer behaviour
dc.subjectMarketing strategies
dc.titleConsumer behaviour and marketing strategies in the current economic scenario (Focus on FMCG)
dc.typeCCS Project Report-PGP
dc.pages78p.
Appears in Collections:2009
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