Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
Learn More
Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/2074/18434| Title: | Sun TV | Authors: | Rajamurugan, T S Bhavan, S Suganth |
Keywords: | Media industry | Issue Date: | 2011 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P11_273 | Abstract: | The media & entertainment industry, broadly classified into broadcasting & cable TVsegment and publishing segment accounts for aggregated revenue of $17.1 billion in 2010with consistent double digit growth in the recent years. Various segments that constitute theindustry are television, music, newspapers, books, magazines, movies and advertising. | URI: | https://repository.iimb.ac.in/handle/2074/18434 |
| Appears in Collections: | 2011 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_CCS_P11_273_E36723_MKT.pdf | 853.67 kB | Adobe PDF | View/Open Request a copy |
Google ScholarTM
Check
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.