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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/18434| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Gupta, Seema | - |
| dc.contributor.author | Rajamurugan, T S | |
| dc.contributor.author | Bhavan, S Suganth | |
| dc.date.accessioned | 2021-04-28T11:08:01Z | - |
| dc.date.available | 2021-04-28T11:08:01Z | - |
| dc.date.issued | 2011 | |
| dc.identifier.uri | https://repository.iimb.ac.in/handle/2074/18434 | - |
| dc.description.abstract | The media & entertainment industry, broadly classified into broadcasting & cable TVsegment and publishing segment accounts for aggregated revenue of $17.1 billion in 2010with consistent double digit growth in the recent years. Various segments that constitute theindustry are television, music, newspapers, books, magazines, movies and advertising. | |
| dc.publisher | Indian Institute of Management Bangalore | |
| dc.relation.ispartofseries | PGP_CCS_P11_273 | |
| dc.subject | Media industry | |
| dc.title | Sun TV | |
| dc.type | CCS Project Report-PGP | |
| dc.pages | 38p. | |
| dc.identifier.accession | E36723 | |
| Appears in Collections: | 2011 | |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_CCS_P11_273_E36723_MKT.pdf | 853.67 kB | Adobe PDF | View/Open Request a copy |
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