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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/18406| Title: | Study on consumer value perceptions in beauty salons | Authors: | Hussain, Syed Ande, Teja |
Keywords: | Beauty care Industry;Consumer value | Issue Date: | 2011 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P11_260 | Abstract: | The objective of this study was to create a scale which serves as a measure of differences in value perception levels of first time customers and loyal customers* of beauty services (as in beauty salons). | URI: | https://repository.iimb.ac.in/handle/2074/18406 |
| Appears in Collections: | 2011 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_CCS_P11_260_E36710_MKT.pdf | 756.09 kB | Adobe PDF | View/Open Request a copy |
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