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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/18406| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Kumar, S Ramesh | - |
| dc.contributor.author | Hussain, Syed | |
| dc.contributor.author | Ande, Teja | |
| dc.date.accessioned | 2021-04-27T12:38:14Z | - |
| dc.date.available | 2021-04-27T12:38:14Z | - |
| dc.date.issued | 2011 | |
| dc.identifier.uri | https://repository.iimb.ac.in/handle/2074/18406 | - |
| dc.description.abstract | The objective of this study was to create a scale which serves as a measure of differences in value perception levels of first time customers and loyal customers* of beauty services (as in beauty salons). | |
| dc.publisher | Indian Institute of Management Bangalore | |
| dc.relation.ispartofseries | PGP_CCS_P11_260 | |
| dc.subject | Beauty care Industry | |
| dc.subject | Consumer value | |
| dc.title | Study on consumer value perceptions in beauty salons | |
| dc.type | CCS Project Report-PGP | |
| dc.pages | 34p. | |
| dc.identifier.accession | E36710 | |
| Appears in Collections: | 2011 | |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_CCS_P11_260_E36710_MKT.pdf | 756.09 kB | Adobe PDF | View/Open Request a copy |
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