Justbooks clc rent, read , return: Library as a subscription model

Abstract

It is mutually agreed the necessity to conduct marketing surveys for formulating the marketing strategy. For this, we designed three market surveys targeting the existing customers, potential customers, and the lapsed customers. Through these surveys, we will understand the customer needs and JustBooks’ competitiveness in satisfying those needs. We focus to get information about, - Customer demographics and reading styles - Customers’ perception of JustBooks - Customers’ perception of reading service providers - JustBooks’ strengths and weaknesses From those information, we can conduct factor analysis to re-segment the customer base and explore opportunities to enlarge the market share.