Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/18317
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dc.contributor.advisorBhagavatula, Suresh-
dc.contributor.authorKawale, Vijay
dc.date.accessioned2021-04-26T12:21:01Z-
dc.date.available2021-04-26T12:21:01Z-
dc.date.issued2011
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/18317-
dc.description.abstractIt is mutually agreed the necessity to conduct marketing surveys for formulating the marketing strategy. For this, we designed three market surveys targeting the existing customers, potential customers, and the lapsed customers. Through these surveys, we will understand the customer needs and JustBooks’ competitiveness in satisfying those needs. We focus to get information about, - Customer demographics and reading styles - Customers’ perception of JustBooks - Customers’ perception of reading service providers - JustBooks’ strengths and weaknesses From those information, we can conduct factor analysis to re-segment the customer base and explore opportunities to enlarge the market share.
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGP_CCS_P11_153
dc.subjectOnline library
dc.subjectBusiness model
dc.subjectMarketing strategy
dc.titleJustbooks clc rent, read , return: Library as a subscription model
dc.typeCCS Project Report-PGP
dc.pages21p.
dc.identifier.accessionE36603
Appears in Collections:2011
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