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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/18305| Title: | Marketing Strategy for Apple iPhone in India | Authors: | Goel, Ankit Satpute, Shubhangi |
Keywords: | Marketing strategy;Smartphone industry;Mobilephone industry;Smartphone market;Cellular phones | Issue Date: | 2011 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P11_166 | Abstract: | Apple's iPhone has been selling like hot cakes. People in US are forming huge cues to purchase an iPhone or another latest gadget launched by Apple. Clearly, there is some great marketing brain working behind all this. The strategy is very well captured by the opening quotes which speaks volumes about Jobs' marketing tactics. All this leads Apple to be a great case study for our research. | URI: | https://repository.iimb.ac.in/handle/2074/18305 |
| Appears in Collections: | 2011 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_CCS_P11_166_E36616_MKT.pdf | 3.35 MB | Adobe PDF | View/Open Request a copy |
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