Marketing Strategy for Apple iPhone in India

The Digital Institutional Repository of IIM Bangalore

Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/18305

DC Field	Value	Language
dc.contributor.advisor	Jonnalagedda, Sreelata	-
dc.contributor.author	Goel, Ankit
dc.contributor.author	Satpute, Shubhangi
dc.date.accessioned	2021-04-26T12:20:59Z	-
dc.date.available	2021-04-26T12:20:59Z	-
dc.date.issued	2011
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/18305	-
dc.description.abstract	Apple's iPhone has been selling like hot cakes. People in US are forming huge cues to purchase an iPhone or another latest gadget launched by Apple. Clearly, there is some great marketing brain working behind all this. The strategy is very well captured by the opening quotes which speaks volumes about Jobs' marketing tactics. All this leads Apple to be a great case study for our research.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_CCS_P11_166
dc.subject	Marketing strategy
dc.subject	Smartphone industry
dc.subject	Mobilephone industry
dc.subject	Smartphone market
dc.subject	Cellular phones
dc.title	Marketing Strategy for Apple iPhone in India
dc.type	CCS Project Report-PGP
dc.pages	48p.
dc.identifier.accession	E36616
Appears in Collections:	2011

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PGP_CCS_P11_166_E36616_MKT.pdf	3.35 MB	Adobe PDF	View/Open Request a copy

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