Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
Learn More
Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/2074/18121| Title: | Vogue 24x7: Market research and feasibility | Authors: | Kalayappan, S Karthik, P |
Keywords: | E-commerce industry;Household;Buying power;Retail investment;Emerging markets;Global Retail Development Index;GRDI;Indian consumer behavior | Issue Date: | 2013 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P13_223 | Abstract: | This project aims to provide answers to some of the key questions that will be helpful for a potential online platform for fashion designers in Bangalore. The following is the list of objectives that we have tried to address through this project. All data collected were specific to Bangalore city. ? To estimate the number of addressable household and their buying power. ? To do a consumer profiling for the target segment of the online platform. ? In-depth interviews with suppliers to identify Key expectations. ? To identify top three differentiating factors for the online platform from the above interviews. | URI: | https://repository.iimb.ac.in/handle/2074/18121 |
| Appears in Collections: | 2013 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_CCS_P13_223_E38920_NSRCEL.pdf | 1.14 MB | Adobe PDF | View/Open Request a copy |
Google ScholarTM
Check
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.