Sports marketing: Importance of sports and its celebrities as a tool to marketing product

Abstract

In India there has been a lot of growth in the recent years in the area of sports with major domestic events like the IPL, National Hockey League and international events like the ICC cricket world cup, the Formula One racing and the Hockey world cup. India also hosted the Common Wealth Games in the recent past. As India has a huge young population who watch these sporting events, sports serves as a major platform to reach the people. Thus sports can act a huge and effective platform to reach masses. Sport marketing is a part of marketing that deals with the promotion of other products and brands through sporting events and sports celebrities. The promotion can be for a new/existing product or a brand name