Sports marketing: Importance of sports and its celebrities as a tool to marketing product

The Digital Institutional Repository of IIM Bangalore

Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/18078

DC Field	Value	Language
dc.contributor.advisor	Kanagal, Nagasimha Balakrishna	-
dc.contributor.author	Gaurav Kumar
dc.contributor.author	Hari Prasad
dc.date.accessioned	2021-04-17T06:54:29Z	-
dc.date.available	2021-04-17T06:54:29Z	-
dc.date.issued	2013
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/18078	-
dc.description.abstract	In India there has been a lot of growth in the recent years in the area of sports with major domestic events like the IPL, National Hockey League and international events like the ICC cricket world cup, the Formula One racing and the Hockey world cup. India also hosted the Common Wealth Games in the recent past. As India has a huge young population who watch these sporting events, sports serves as a major platform to reach the people. Thus sports can act a huge and effective platform to reach masses. Sport marketing is a part of marketing that deals with the promotion of other products and brands through sporting events and sports celebrities. The promotion can be for a new/existing product or a brand name
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_CCS_P13_184
dc.subject	Sports marketing
dc.subject	Sporting events
dc.subject	Marketing products
dc.title	Sports marketing: Importance of sports and its celebrities as a tool to marketing product
dc.type	CCS Project Report-PGP
dc.pages	53p.
dc.identifier.accession	E38881
Appears in Collections:	2013

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