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The Digital Institutional Repository of IIM BangaloreThis repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/17830| Title: | Customer focus marketing program; Citybank N.A |
| Authors: | Banerjee, Jayanta Kumar |
| Keywords: | Marketing management;Customer Satisfaction |
| Issue Date: | 1993 |
| Publisher: | Indian Institute of Management Bangalore |
| Series/Report no.: | PGP_SP_N3_009 |
| Abstract: | This aim of this study was to identify key TM (*) names of Citibank, Calcutta. for different products. For this purpose, the corporate client-base of Citibank, Calcutta was studied and some clients were visited. |
| URI: | https://repository.iimb.ac.in/handle/2074/17830 |
| Appears in Collections: | 1990-1995 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_N3_009.pdf | 900.83 kB | Adobe PDF | View/Open Request a copy |
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