1. IIMB-
  2. Students Scholar Bank
  3. PGP
  4. Summer
  5. 1990-1995
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/17830
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dc.contributor.authorBanerjee, Jayanta Kumar
dc.date.accessioned2021-03-28T07:04:27Z-
dc.date.available2021-03-28T07:04:27Z-
dc.date.issued1993
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/17830-
dc.description.abstractThis aim of this study was to identify key TM (*) names of Citibank, Calcutta. for different products. For this purpose, the corporate client-base of Citibank, Calcutta was studied and some clients were visited.
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGP_SP_N3_009
dc.subjectMarketing management
dc.subjectCustomer Satisfaction
dc.titleCustomer focus marketing program; Citybank N.A
dc.typeSummer Project Report-PGP
dc.pages76p.
dc.identifier.accessionE5726
Appears in Collections:1990-1995
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