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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/17516| Title: | A trade and Merchandising policy; HLL | Authors: | Stuthimathi, V | Keywords: | Toothbrush market;Promotions strategy | Issue Date: | 1995 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_SP_N5_100 | Abstract: | To understand completely the retail dynamics in the toothbrush market and to recommend a margins and promotions strategy for the Company. To study the merchandising in the marketplace for toothbrushes and to recommend a merchandising plan for Confident and Perfect. | URI: | https://repository.iimb.ac.in/handle/2074/17516 |
| Appears in Collections: | 1990-1995 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_N5_100.pdf | 2.41 MB | Adobe PDF | View/Open Request a copy |
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