1. IIMB-
  2. Students Scholar Bank
  3. PGP
  4. Summer
  5. 1990-1995
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/17516
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dc.contributor.authorStuthimathi, V
dc.date.accessioned2021-03-03T11:55:13Z-
dc.date.available2021-03-03T11:55:13Z-
dc.date.issued1995
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/17516-
dc.description.abstractTo understand completely the retail dynamics in the toothbrush market and to recommend a margins and promotions strategy for the Company. To study the merchandising in the marketplace for toothbrushes and to recommend a merchandising plan for Confident and Perfect.
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGP_SP_N5_100
dc.subjectToothbrush market
dc.subjectPromotions strategy
dc.titleA trade and Merchandising policy; HLL
dc.typeSummer Project Report-PGP
dc.pages58p.
dc.identifier.accessionE8505
Appears in Collections:1990-1995
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