Study on the CDL product line; Consolidated Distilleries Limited (UB Group Company)

Abstract

Objectives : To make recommendations to improve the sales of select CDI. products. And study the premium whisky market with respect to price and potential. Methodology : Primary data was collected by administering questionnaires on sixty-six vendors, thirty each of permit rooms, Cariba drinkers, drinkers who have discontinueddrinking Cariba, premium whisky drinkers and premium whisky vendors. Analysis : Statistical techniques, and computer packages were used. Qualitative data was gathered as and when needed.