Study on the CDL product line; Consolidated Distilleries Limited (UB Group Company)

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/17435

DC Field	Value	Language
dc.contributor.author	Vijay Shanker, T
dc.date.accessioned	2021-03-02T13:17:32Z	-
dc.date.available	2021-03-02T13:17:32Z	-
dc.date.issued	1995
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/17435	-
dc.description.abstract	Objectives : To make recommendations to improve the sales of select CDI. products. And study the premium whisky market with respect to price and potential. Methodology : Primary data was collected by administering questionnaires on sixty-six vendors, thirty each of permit rooms, Cariba drinkers, drinkers who have discontinueddrinking Cariba, premium whisky drinkers and premium whisky vendors. Analysis : Statistical techniques, and computer packages were used. Qualitative data was gathered as and when needed.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_SP_N5_049
dc.subject	Marketing management
dc.subject	Distelleries
dc.subject	Wholesale marketing
dc.title	Study on the CDL product line; Consolidated Distilleries Limited (UB Group Company)
dc.type	Summer Project Report-PGP
dc.pages	95p.
dc.identifier.accession	E8415
Appears in Collections:	1990-1995

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