1. IIMB-
  2. Students Scholar Bank
  3. PGP
  4. Summer
  5. 1990-1995
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/17228
Title: Development of new product concepts for the relaunch of dabur special hair oil; Dabur India Ltd.
Authors: Burman, Sugata Deb 
Keywords: Hair oil;Hair care
Issue Date: 1994
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP_SP_N4_165
Abstract: About 88% of the people believe in Hair Types. Normal hair Type is the most common Hair Type followed by Dry Hair Type, with approximately 38% and 30% of the people believing in these types of hair. Dry Hair Type is Predominantly present among 18 - 25 yra, normal hair type being next. For respondents below this age group hair type doesn't make much sense and for those above 25 hair type is predominantly normal.
URI: https://repository.iimb.ac.in/handle/2074/17228
Appears in Collections:1990-1995

Files in This Item:
File SizeFormat 
PGP_SP_N4_165.pdf1.45 MBAdobe PDFView/Open    Request a copy
Show full item record

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.