Development of new product concepts for the relaunch of dabur special hair oil; Dabur India Ltd.

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/17228

DC Field	Value	Language
dc.contributor.author	Burman, Sugata Deb
dc.date.accessioned	2021-02-26T14:27:35Z	-
dc.date.available	2021-02-26T14:27:35Z	-
dc.date.issued	1994
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/17228	-
dc.description.abstract	About 88% of the people believe in Hair Types. Normal hair Type is the most common Hair Type followed by Dry Hair Type, with approximately 38% and 30% of the people believing in these types of hair. Dry Hair Type is Predominantly present among 18 - 25 yra, normal hair type being next. For respondents below this age group hair type doesn't make much sense and for those above 25 hair type is predominantly normal.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_SP_N4_165
dc.subject	Hair oil
dc.subject	Hair care
dc.title	Development of new product concepts for the relaunch of dabur special hair oil; Dabur India Ltd.
dc.type	Summer Project Report-PGP
dc.pages	93p.
dc.identifier.accession	E7099
Appears in Collections:	1990-1995

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