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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/17120| Title: | The psychographic profile of Barbie consumers: Study the current positioning of Barbie and recommend repositioning, if any; | Authors: | Parthasarathi, Sujatha | Keywords: | Toys industry;Doll industry;Barbie consumers;Fashion doll | Issue Date: | 1994 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_SP_N4_077 | Abstract: | An earnest attempt has been made to study the attitudes and beliefs of mothers and daughters towards dolls in general and Barbie in particular. | URI: | https://repository.iimb.ac.in/handle/2074/17120 |
| Appears in Collections: | 1990-1995 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_N4_077.pdf | 1.21 MB | Adobe PDF | View/Open Request a copy |
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