The psychographic profile of Barbie consumers: Study the current positioning of Barbie and recommend repositioning, if any;

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/17120

DC Field	Value	Language
dc.contributor.author	Parthasarathi, Sujatha
dc.date.accessioned	2021-02-23T12:59:26Z	-
dc.date.available	2021-02-23T12:59:26Z	-
dc.date.issued	1994
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/17120	-
dc.description.abstract	An earnest attempt has been made to study the attitudes and beliefs of mothers and daughters towards dolls in general and Barbie in particular.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_SP_N4_077
dc.subject	Toys industry
dc.subject	Doll industry
dc.subject	Barbie consumers
dc.subject	Fashion doll
dc.title	The psychographic profile of Barbie consumers: Study the current positioning of Barbie and recommend repositioning, if any;
dc.type	Summer Project Report-PGP
dc.pages	109p.
dc.identifier.accession	E6937
Appears in Collections:	1990-1995

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