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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/17060| Title: | Evaluation of distribution options for low volume products; Marico Ltd. | Authors: | Nageswaran, C K | Keywords: | Marketing management;Distribution options;Consumer goods | Issue Date: | 1994 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_SP_N4_017 | Abstract: | The objective of this project was to evaluate various distribution options for low volume products and suggest suitable recommendations. Following options were found to be suitable to distribute the low volume products : Combining with other company’s products ,combining with the products from Jalgaon and Poona , sending by part-loads ,having a central godown at Jalgaon and having a regional distribution system. Of these only the last three were found to be feasible. Part-loads are useful only for very low volumes; Cost calculatlons show that the Jalgaon option is less costlier than the RC option by Rs. 5.5 lakh. | URI: | https://repository.iimb.ac.in/handle/2074/17060 |
| Appears in Collections: | 1990-1995 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_N4_017.pdf | 1.39 MB | Adobe PDF | View/Open Request a copy |
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