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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/17054| Title: | A study of existing PMX accounts and consumer attitudes in Madras city; PEPSI Foods Ltd., Madras | Authors: | Kiyawat, Gautam | Keywords: | Customer satisfaction;Consumer attitude;Consumer behaviour | Issue Date: | 1994 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_SP_N4_011 | Abstract: | The study of PMX accounts and consumer attitudes was carried out across Madras city. Pepsi -Foods ltd. was found to be lacking in satisfactory service at Fountain Pepsi outlets. Though most consumers showed a marked preference for PEPSI, a large number were unaware of Fountain PEPSI and had not tried it. It is suggested that PEPSI FOODS make an effort towards improvements in service and towards increasing awareness of the PMX· programme. | URI: | https://repository.iimb.ac.in/handle/2074/17054 |
| Appears in Collections: | 1990-1995 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_N4_011.pdf | 578.21 kB | Adobe PDF | View/Open Request a copy |
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