A study of existing PMX accounts and consumer attitudes in Madras city; PEPSI Foods Ltd., Madras

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DC Field	Value	Language
dc.contributor.author	Kiyawat, Gautam
dc.date.accessioned	2021-02-19T12:06:02Z	-
dc.date.available	2021-02-19T12:06:02Z	-
dc.date.issued	1994
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/17054	-
dc.description.abstract	The study of PMX accounts and consumer attitudes was carried out across Madras city. Pepsi -Foods ltd. was found to be lacking in satisfactory service at Fountain Pepsi outlets. Though most consumers showed a marked preference for PEPSI, a large number were unaware of Fountain PEPSI and had not tried it. It is suggested that PEPSI FOODS make an effort towards improvements in service and towards increasing awareness of the PMX· programme.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_SP_N4_011
dc.subject	Customer satisfaction
dc.subject	Consumer attitude
dc.subject	Consumer behaviour
dc.title	A study of existing PMX accounts and consumer attitudes in Madras city; PEPSI Foods Ltd., Madras
dc.type	Summer Project Report-PGP
dc.pages	33p.
dc.identifier.accession	E6810
dc.identifier.accession	E7124
Appears in Collections:	1990-1995

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