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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/17048| Title: | A study of the market for novelty finishes; Asian Paints, Bombay | Authors: | Singh, Shalini | Keywords: | Paint industry;Novelty finishes;Distemper | Issue Date: | 1992 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_SP_N2_086 | Abstract: | To study the market for " Novelty finish in terms of its current size, potential, the existing brands and companies, the consumer, the major influencers and to recommend a strategy for entry into the segment. | URI: | https://repository.iimb.ac.in/handle/2074/17048 |
| Appears in Collections: | 1990-1995 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_N2_086.pdf | 2.1 MB | Adobe PDF | View/Open Request a copy |
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