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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/16863| Title: | The road ahead for repositioned Mahindra flyte; Mahindra and Mahindra Limited | Authors: | Kumar, Vinay | Keywords: | Automobile industry;Scooters;Two wheeler industry | Issue Date: | 2010 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_SP_P10_205 | Abstract: | The project was a live business case in which the objective was to study the competitive environment for one of the scooters from Mahindra's stable, Mahindra Flyte. Flyte has been repositioned recently for the reason that sales was dwindling due to ambiguous positioning of the product. The project involved market study (Primary Research) at two cities and to study the performance of other makemodels in the same category. | URI: | https://repository.iimb.ac.in/handle/2074/16863 |
| Appears in Collections: | 2010 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_P10_205.pdf | 1.75 MB | Adobe PDF | View/Open Request a copy |
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