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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/16846| Title: | Channel advantage: Innovative strategies for customer migration to low-cost channels; The Hongkong & Shanghai Banking Corporation | Authors: | Thomas, Dawn | Keywords: | Innovation;Banking;Innovative strategies;Customer migration;Low-cost channels;Financial services | Issue Date: | 2010 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_SP_P10_189 | Abstract: | The team consisted of 4 members who were working with various alternate distribution channels in the banking. I worked under Sayan Banerjee, Vice president in charge of Channels Marketing who reported to country head of Marketing. Work distribution was across two offices baded in Mumbai (Fort and Andheri) | URI: | https://repository.iimb.ac.in/handle/2074/16846 |
| Appears in Collections: | 2010 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_P10_189.pdf | 608.61 kB | Adobe PDF | View/Open Request a copy |
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