Channel advantage: Innovative strategies for customer migration to low-cost channels; The Hongkong & Shanghai Banking Corporation

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DC Field	Value	Language
dc.contributor.author	Thomas, Dawn
dc.date.accessioned	2021-01-31T10:24:48Z	-
dc.date.available	2021-01-31T10:24:48Z	-
dc.date.issued	2010
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/16846	-
dc.description.abstract	The team consisted of 4 members who were working with various alternate distribution channels in the banking. I worked under Sayan Banerjee, Vice president in charge of Channels Marketing who reported to country head of Marketing. Work distribution was across two offices baded in Mumbai (Fort and Andheri)
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_SP_P10_189
dc.subject	Innovation
dc.subject	Banking
dc.subject	Innovative strategies
dc.subject	Customer migration
dc.subject	Low-cost channels
dc.subject	Financial services
dc.title	Channel advantage: Innovative strategies for customer migration to low-cost channels; The Hongkong & Shanghai Banking Corporation
dc.type	Summer Project Report-PGP
dc.pages	6p.
dc.identifier.accession	E35109
Appears in Collections:	2010

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