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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/16717| Title: | Rural opportunities on toilet soaps; Wipro Consumer Care and Lighting | Authors: | Naresh, Panjala Vamshi | Keywords: | Soap industry;Toilet soaps;Strategic management;Rural markets | Issue Date: | 2010 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_SP_P10_098 | Abstract: | The project was in the field of sales and distribution in Wipro Consumer Care and Lighting. This was a part of their strategy to enhance their market share by increasing their reach to rural markets (villages) which have population greater than 3000. If this project was successfully implemented then the same would be replicated in other parts of the state. Its main objectives were • Identifying new markets/villages for rural expansion in Nellore Zone. • Mapping of the new villages • Designing new beats to increase distribution. • Kick starting the process of coverage to new markets. | URI: | https://repository.iimb.ac.in/handle/2074/16717 |
| Appears in Collections: | 2010 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_P10_098.pdf | 669.17 kB | Adobe PDF | View/Open Request a copy |
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