Rural opportunities on toilet soaps; Wipro Consumer Care and Lighting

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/16717

DC Field	Value	Language
dc.contributor.author	Naresh, Panjala Vamshi
dc.date.accessioned	2021-01-24T11:51:56Z	-
dc.date.available	2021-01-24T11:51:56Z	-
dc.date.issued	2010
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/16717	-
dc.description.abstract	The project was in the field of sales and distribution in Wipro Consumer Care and Lighting. This was a part of their strategy to enhance their market share by increasing their reach to rural markets (villages) which have population greater than 3000. If this project was successfully implemented then the same would be replicated in other parts of the state. Its main objectives were • Identifying new markets/villages for rural expansion in Nellore Zone. • Mapping of the new villages • Designing new beats to increase distribution. • Kick starting the process of coverage to new markets.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_SP_P10_098
dc.subject	Soap industry
dc.subject	Toilet soaps
dc.subject	Strategic management
dc.subject	Rural markets
dc.title	Rural opportunities on toilet soaps; Wipro Consumer Care and Lighting
dc.type	Summer Project Report-PGP
dc.pages	9p.
dc.identifier.accession	E35018
Appears in Collections:	2010

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