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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/15422| Title: | Drivers of behavioural intentions for a new service among current customers | Authors: | Radhika, P Krishnamurthy, Anup Shainesh, G |
Keywords: | Marketing management;Customer insights;Services marketing | Issue Date: | 2012 | Conference: | Great lakes 7th international Research Conference, 28th December, 2012, Chennai, India | URI: | https://repository.iimb.ac.in/handle/2074/15422 |
| Appears in Collections: | 2010-2019 P |
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