Why not television banking?

Abstract

As a household asset, TV can reach out to a larger number of individuals than other last mile initiatives. The Pradhan Mantri Jan Dhan Yojana (PMJDY) was envisioned to provide universal financial inclusion to rural and urban households. The mission includes not only providing universal banking access to all households but also micro-insurance. The government and commercial banks have accomplished the remarkable feat of opening 12.8 crore accounts within the last six months. While this is a laudable achievement, a number of issues related to servicing these accounts, mostly in remote and far-flung areas, may need to be addressed. Read more at: https://www.thehindubusinessline.com/opinion/why-not-television-banking/article22514451.ece