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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/13040| Title: | Different drivers: Why the Tatas succeeded with the Ace but not with the Nano | Authors: | Krishnan, Rishikesha T | Keywords: | Automobile industry;Tata motors | Issue Date: | 26-May-2012 | Publisher: | Outlook Publishing (India) Pvt.Ltd | Abstract: | One company, two contrasting experiences. Where the Nano has struggled to live up to its pre-launch hype, just a few years earlier, the success of the Ace caught Tata Motors completely by surprise. So much so that the company scrambled to set up a new plant to meet demand. Are there lessons to be learnt from these two extreme experiences?. Read more at: https://www.outlookbusiness.com/perspective/different-drivers-2215 | Description: | Outlook Business, 26-05-2012 | URI: | https://repository.iimb.ac.in/handle/2074/13040 |
| Appears in Collections: | 2010-2019 |
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