Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/12525
Title: Editorial: IIMB Management Review
Authors: Anshuman, V Ravi 
Keywords: Economic research;Periodical publishing;Research and Development;Marketing;Consumer behaviour
Issue Date: 2010
Publisher: Indian Institute of Management Bangalore
URI: https://repository.iimb.ac.in/handle/2074/12525
ISSN: 0970-3896
DOI: 10.1016/j.iimb.2010.04.001
Appears in Collections:2010-2019

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