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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/12293| Title: | Database marketing: know what your customer wants by I Linton, Macmillan, Delhi, 1998, 196p., Rs. 130 Direct hit: direct marketing with a winning edge by M Stone, D Davies and A Bond, Macmillan, Delhi, 1998, 316p., Rs. 175.00 Marketing plans: with a winning edge by A Hatton, Macmillan, Delhi, 1998, 244p., Rs. 150.00 Building buyer relationships: successful sales and marketing in a business to business environment by D O'Reilly and J J Gibas, Macmillan, Delhi, 1998, 213p., Rs. 130.00 Key accounts are differenet: solution selling for key account managers by K Langdon, Macmillan, Delhi, 1998, 244p., Rs. 150.00 |
Authors: | Jha, Mithileshwar | Keywords: | Marketing management;Online marketing;Internet marketing | Issue Date: | 1999 | Publisher: | Indian Institute of Management Bangalore | URI: | https://repository.iimb.ac.in/handle/2074/12293 | ISSN: | 0970-3896 |
| Appears in Collections: | 1975-1999 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| Jha_IIMBMR_1999_Vol.11_Iss.3.pdf | 1.53 MB | Adobe PDF | View/Open |
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