Database marketing: know what your customer wants by I Linton,  Macmillan, Delhi, 1998, 196p., Rs. 130

The Digital Institutional Repository of IIM Bangalore

Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/12293

DC Field	Value	Language
dc.contributor.author	Jha, Mithileshwar
dc.date.accessioned	2020-06-12T04:04:07Z	-
dc.date.available	2020-06-12T04:04:07Z	-
dc.date.issued	1999
dc.identifier.issn	0970-3896
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/12293	-
dc.publisher	Indian Institute of Management Bangalore
dc.subject	Marketing management
dc.subject	Online marketing
dc.subject	Internet marketing
dc.title	Database marketing: know what your customer wants by I Linton, Macmillan, Delhi, 1998, 196p., Rs. 130
dc.title	Direct hit: direct marketing with a winning edge by M Stone, D Davies and A Bond, Macmillan, Delhi, 1998, 316p., Rs. 175.00
dc.title	Marketing plans: with a winning edge by A Hatton, Macmillan, Delhi, 1998, 244p., Rs. 150.00
dc.title	Building buyer relationships: successful sales and marketing in a business to business environment by D O'Reilly and J J Gibas, Macmillan, Delhi, 1998, 213p., Rs. 130.00
dc.title	Key accounts are differenet: solution selling for key account managers by K Langdon, Macmillan, Delhi, 1998, 244p., Rs. 150.00
dc.type	Book Review
dc.pages	159-160p.
dc.vol.no	Vol.11	-
dc.issue.no	Iss.3	-
dc.journal.name	IIMB Management Review
Appears in Collections:	1975-1999

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