Lyndem, Preeti Krishnan
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Full Name
Lyndem, Preeti Krishnan
Vernacular Name
Preeti Krishnan Lyndem
Variants
Preeti Krishnan Lyndem
Main Affiliation
Scopus Author ID
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Date issued
Results 1-3 of 3 (Search time: 0.001 seconds).
Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages | |
---|---|---|---|---|---|---|---|---|
1 | 21-Jan-2015 | Branding in the Indian ceramic tiles industry | - | Lyndem, Preeti Krishnan ; Sampath, Asha | The Economic Times | |||
2 | 2016 | Brands and branding: managing the tangible presence of an intangible resource | - | Lyndem, Preeti Krishnan | Business Review | Vol.10 | 25-38p. | |
3 | 2012 | Impact of brand-building activities and retailer-based brand equity on retailer brand communities | - | Samu, Sridhar ; Lyndem, Preeti Krishnan ; Litz, Reginald A | European Journal of Marketing | Vol.46 | Iss.11 | 1581-1601p. |