Lyndem, Preeti Krishnan
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Full Name
Lyndem, Preeti Krishnan
Vernacular Name
Preeti Krishnan Lyndem
Variants
Preeti Krishnan Lyndem
Main Affiliation
Scopus Author ID
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Results 1-2 of 2 (Search time: 0.002 seconds).
Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages | |
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1 | 2016 | Brands and branding: managing the tangible presence of an intangible resource | - | Lyndem, Preeti Krishnan | Business Review | Vol.10 | 25-38p. | |
2 | 2014 | Proposed social effects of cult brand communities | - | Lyndem, Preeti Krishnan | Business Review | Vol.8 | Iss.1 | 12-27p. |