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Full Name
Jha, Mithileshwar
Vernacular Name
Mithileshwar Jha
 
Variants
Mithileshwar Jha
 
 
Scopus Author ID
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Publications

Results 1-6 of 6 (Search time: 0.003 seconds).

Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
12013Narayan Hrudalaya: How the HR practices and policies enable organizational strategy implementation-Jha, Mithileshwar ; Chandwani, Rajesh ; Nagadevara, Vishnuprasad ; Srinivasan, Vasanthi 
22009Marketing management: a south asian perspective, 13th edition-Kotler, Philip ; Keller, Kevin Lane ; Koshy, Abraham ; Jha, Mithileshwar 
32013Marketing management: a South Asian perspectives, 14th edition-Kotler, Philip ; Keller, Kevin Lane ; Koshy, Abraham ; Jha, Mithileshwar 
41997Marketing in the new era: combating competition in a globalizing economy by J S Panwar, Sage Publication, New Delhi, 1997, 277p., Rs. 350.00-Jha, Mithileshwar IIMB Management ReviewVol.9Iss.4116-117p.
52001Hands-on social marketing: a step-by-step guide by Nedra Kleine Weinreich, Sage Publications, 1999, 262p., $ 29.95 (Paper).-Jha, Mithileshwar IIMB Management ReviewVol.13Iss.31p.
61999Database marketing: know what your customer wants by I Linton, Macmillan, Delhi, 1998, 196p., Rs. 130-Jha, Mithileshwar IIMB Management ReviewVol.11Iss.3159-160p.