Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/12402
Title: Marketing management: a south asian perspective, 13th edition
Authors: Kotler, Philip 
Keller, Kevin Lane 
Koshy, Abraham 
Jha, Mithileshwar 
Keywords: Marketing Management
Issue Date: 2009
Publisher: Pearson Prentice Hall
URI: https://repository.iimb.ac.in/handle/2074/12402
ISBN: 813171683X
9788131716830
Appears in Collections:2000-2009 A

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