1. IIMB-

Kanagal, Nagasimha Balakrishna

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Full Name
Kanagal, Nagasimha Balakrishna
Vernacular Name
Nagasimha B Kanagal
 
Variants
Nagasimha Balakrishna Kanagal
Kanagal, Nagasimha B
Kanagal, N B
 
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Email
kanagal@iimb.ac.in
 
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Biography
He teaches principles of marketing, marketing research and strategic marketing. Professor Kanagal’s research interests are in the area of strategic marketing. This includes Customer and Market Analysis, Competitive Marketing Strategies, Customer Relationship and Value Management. His papers have been accepted at international and national conferences and he has published in international and domestic journals. He has over five years of organizational training and industry experience in leading technology organizations in the area of marketing.
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Publications

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Subject:  Marketing Strategy

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Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
12015Intent and capturing intent in marketing strategy-Kanagal, Nagasimha Balakrishna Academy of Taiwan Business Management ReviewVol.11Iss.224-33p.
22010Issues in internal analysis for competitive marketing strategy-Kanagal, Nagasimha Balakrishna Academy of Taiwan Business Management ReviewVol.6Iss.335-42p.
32016Issues in Marketing Strategy Implementation-Kanagal, Nagasimha Balakrishna International Business Research, Canadian Center of Science and EducationVol.9Iss.1116-28p.